Voice Search - More Convenient & Always Accessible

Voice searches started life as novel, short keyword queries.  Today long key-phrase searches are growing exponentially, and are now the hottest topic in search optimisation.

The ease and convenience to search with voice is second to none, and people cannot get enough of it.

The concept of voice search started with smartphones then quickly escalated to smart speakers and voice assistants worldwide. Today we are experiencing a voice search revolution with almost every generation welcoming voice search with open arms.

Voice Search Keywords are Longer and Conversational
When we converse with a smart device and ask questions, we generally ask the whole question instead of just using a couple of keywords. When it comes to keywords, we distinguish between short-tail and long-tail keywords. Short-tail keywords usually are between one to two words and have a high cost and a lot of search engine competition. For instance, the short-tail keyword “shoes” is more generic and consequently more difficult to target.

On the other hand, long-tail keywords are more descriptive and have a higher conversion rate. Targeting them will help you create a more efficient marketing strategy that will benefit from voice search optimization.

For example, the long-tail keyword “black men’s road running shoes” will narrow down search engine results.

Apart from targeting keywords, you can also improve your ranking with Semantic SEO, a tactic that focuses on optimizing your content around a particular topic.