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SEO - Google's Panda 4.0 Algorithm Launch

google-pandaGoogle's Panda 4.0 Launch and How It Affects SEO

By Julia Spence-McCoy in Featured SE Optimization - extract from SiteProNews

It's official! According to Search Engine Land, Google has rolled out a new and improved update to the Panda algorithm: Panda version 4.0. After a week of hushed tones and speculation amongst SEOs, Google's Matt Cutts announced the release on Twitter.
The launch of Panda 4.0 marks breaking news in the industry, and it isn't breaking alone; the Panda update is accompanied by Payday Loan 2.0 and a shocking change for eBay. What changes have been implemented and what do they mean for you? Let's take a look at what we know thus far...

What Does It All Mean For You?
It's too soon to tell. Currently, there is a great deal of speculation surrounding these updates and their overall impact. If you've been around for previous algorithm releases or updates, then you know it's time to batten down your hatches, weather the release storm and assess the damage as it appears. Search Engine Watch is even venturing the prediction that we are likely to see a Google Penguin update in the near future as Penguin 2.0 launched one year ago this week. Seeing how Google has released the Panda 4.0 and Payday Loans updates so close together, this speculation does not strike us as farfetched.
The good news is that for those who have focused on high quality, well written content while keeping their audience firmly in focus, not much appears to have changed. And with Google focusing so heavily on quality content as a rank increaser, it doesn't look like it's going to change anytime soon. If you've invested in high quality content, keep up the good work – you're on the right track. If not, it's time to dig into just what awesome, quality copy is and how to attain it.

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